The purpose of the job is to help shape up our CRM function and consequently ensure sharp and well targeted player communications. As a CRM manager you will be working closely with the Head of Marketing to foresee plan, create and optimize top quality campaigns whilst, enhancing the customers' journey.
Responsibilities:
Work with the Head of Marketing to create converting customized CRM campaigns for multiple geos and countries, including emails, push, SMS, tournaments and more
Manage communication of campaigns across different channels including Email, SMS, on-site and push notification
Plan, create, implement, and optimize the CRM marketing strategies, customer journeys and ad-hoc campaigns
Create customer marketing segments and matching customers’ life cycles including default funnels and localized promotional activities
Liaison with other stakeholders and casino managers for display of games and promotions
Perform analysis and provide market insights
Work to provide additional marketing insights for CRM and customer segments, together with BI
Define, analyze and provide outputs of the performance of CRM
Identify key opportunities for improvement by using our own data, research and industry insights
Develop and maintain an annual campaign calendar
Perform quality control checks on the quality and content of all campaigns across different customer segmentation, browsers, device combinations and ensure sign off for all main languages
Helping to drive the campaign planning in collaboration with relevant stakeholders
Undertaking competitor analysis of current marketing activities and reporting on the findings
Requirements:
Minimum four years of previous experience in CRM Marketing or advertising role within the iGaming industry
Proven track record of developing, implementing and driving multi-channel campaigns and campaign strategies based on an understanding of customer needs and customer profile
Professional solid experience in operating CRM tools, life cycles and in possession of high technical skills
Experience working with Fast Track platform is beneficial
Great organization, communication and analytical skills with high attention to detail
Fluent in English
A team player
Benefits:
Hybrid working, with offices based in Msida
Performance and bonus structure dependent on achievement of set targets and personal performance
Private Health insurance
Wellness benefit of Eur1000 annually pro-rated
Discounts from various establishments in Malta
Abous Us
Worldwiders is a global B2B-oriented recruitment company that specializes in executive search and specialist recruitment worldwide. Since our journey began in 2016, we have become the go-to partner for tailor-made recruitment solutions, connecting top talent with prestigious opportunities across the globe. With a proven track record of over 5000 successful placements and 400+ satisfied partners in 40+ countries, our expertise ensures that we match each talent and company with the best opportunities to drive career growth and organizational success.
To cater to specific markets and meet the diverse needs of industries and roles across the globe, we operate through a diverse portfolio of five specialized brands: Nordic Jobs Worldwide, Multilingual Jobs Worldwide, Asian Jobs Worldwide, IT Jobs Worldwide, and our dedicated Executive Search brand. Each brand is uniquely designed to focus on particular markets, ensuring comprehensive and customized recruitment solutions. Contact us today to explore how we can elevate your career or support your recruitment needs.
